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Facebook’s Sandberg And Ebersman Say They’re Not Planning To Flood The News Feed With Ads

TechCrunch

Judging from recent earnings reports, Facebook’s mobile ad strategy is paying off, but CFO David Ebersman said that doesn’t mean you’ll see an ever-increasing number of ads in your News Feed.

Ebersman and COO Sheryl Sandberg spoke this evening at the Goldman Sachs Technology and Internet Conference, where they were asked about the amount of ads that Facebook shows to its users. Ebersman replied that the company saw last year that mobile ads don’t just “continue to perform really well for marketers” but also have “a limited or negligible impact on engagement,” as shown in part by user surveys.

At the same time, he suggested that Facebook won’t increasing the quantity of mobile ads as it did in 2013. Even though “the number of ads in the News Feed is an important variable,” it’s not only one the company focuses on. He said Facebook will also be experimenting with…

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